🗺️ Stakeholder Map — Abugida

Goal: Help small merchants grow sustainably through shared loyalty and trust networks.

Small Merchants / Micro-enterprises

• Role: Provide local goods and services.
• Risk: Income volatility, closure during shocks.
• Technology role: Shared loyalty data and customer visibility.

Customers

• Role: Support local businesses.
• Pain: Loyalty benefits are fragmented and inconsistent.
• Technology role: Portable loyalty and rewards across merchants.

Youth Entrepreneurs

• Role: Operate and manage businesses.
• Risk: Burnout and financial stress.
• Technology role: Tools that reduce risk and increase exposure.

Financial Institutions / Investors

• Role: Provide capital.
• Barrier: Lack of reliable data on merchant performance.
• Technology role: Data-backed insights for fair financing.

Local Communities

• Role: Economic and social support system.
• Technology role: Network effects through shared customer ecosystems.

Platform / DAO Layer

• Role: Governance and coordination.
• Technology role: Fair participation and non-extractive growth.